As seen on Car Dealership Guy

You bought CTV.
Can anyone prove you got it?

Most dealers can’t see where their streaming dollars actually go. Five questions tell you whether your vendor can. Answer all five — stay. They can’t — now you know what you’re paying for.

A $35 Raspberry Pi got served premium CTV ads.

In CleanTap’s “Screens for Screens” study, counterfeit devices — some literally broadcasting “I’m a bot” — were served ads by 54 brands, including 9 of the Fortune 100, and 100% of the fake traffic was accepted into live auctions. If the supply chain can’t tell a real TV from a Raspberry Pi, can your vendor tell you where your budget went?

$38B
US CTV ad spend in 2026, up ~14%
1st time
CTV upfronts beat primetime linear
20.2% / 7.7%
Share of viewing vs. ad dollars
The five questions

Run these against your current vendor

01 · DIRECT
“Are you buying direct, or on the open exchange? If direct, show me the deal IDs so I can confirm.”
A straight answer: 100% publisher-direct / PMP — deal IDs on request.
02 · PROOF
“Show me an app- and domain-level delivery report — for my rooftop.”
A straight answer: app- and domain-level reporting — built to break you out.
03 · PRICE
“What’s the CPM by platform — and what % of my dollars lands net with the publisher? No DSP, audience, or agency fees.”
A straight answer: CPM by platform, with net-to-publisher and every fee disclosed.
04 · ON-SCREEN
“Of everything you billed as ‘CTV,’ how much actually ran on a TV — and can you prove it?”
A straight answer: premium CTV on real screens — no display blended in.
05 · PROVEN
“Can you show incremental lift — exposed vs. non-exposed — or are you just taking last-touch credit for sales I’d have made anyway?”
A straight answer: incremental lift measured exposed vs. holdout — not last-touch credit.
Why TrueView

Built by the rare operator who’s sat in every seat in the supply chain — retail, platform, OEM, publisher, and agency. We buy streaming straight from the publisher, show you exactly where it ran, and disclose every fee. They won’t. We will.

The panel

We brought this to Car Dealership Guy

Sam D’Arc
COO, Zeigler Auto Group · host
Shelley Pratt
Dir., Brand & Retail Demand Media, Nissan
Kristin Coleman
VP Marketing, AutoNation
Will Rand
Co-Founder, CleanTap.ai
Shane Helms · TrueView Media Group
Founder · convened the panel
Watch the full episode on Car Dealership Guy
Book your free CTV vendor audit

Grab a time. We’ll walk your five questions live.

30 minutes, no pitch — just where you stand on each of the five, and what to do about it.

Instant confirmation and a calendar invite. Advertising works better when no one has anything to hide.